Privacy Policy

Last updated: June 6, 2026

Birbaby Canada operates this website, Birbaby.ca, including related information, content, features, tools, products, and services, in order to provide customers with an online shopping, custom baby gift building, order fulfillment, delivery, and customer support experience. This website is powered by Shopify, which enables us to provide ecommerce services to you.

This Privacy Policy describes how Birbaby Canada collects, uses, and discloses personal information when you visit or use this website, build a custom baby gift, place an order, make a purchase, track an order, request support, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, use, processing, and disclosure of personal information.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, or can reasonably be linked to you or another person, including a gift recipient.

• Contact details, including your name, billing address, shipping address, phone number, and email address.
• Recipient information, including the recipient’s name, delivery address, phone number, company or building details, unit or suite number, delivery instructions, and other information needed to prepare, fulfill, deliver, and support an order.
• Gift-message information, including personalized greeting messages, card messages, or notes that you choose to include with an order.
• Order and transaction information, including products viewed, custom gift selections, themes selected, add-ons chosen, items added to cart, purchases, order history, returns, cancellations, and customer service requests.
• Custom baby gift builder information, including answers, selections, preferences, themes, upgrades, summary choices, and edits made while using the custom baby gift builder.
• Payment information, including payment method details, transaction information, payment confirmation, billing information, and related payment processing information. Payment card details are processed by payment service providers and are not stored directly by Birbaby Canada in full payment-card form.
• Account information, if account functionality is used, including login details, preferences, order history, and account settings.
• Communications with us, including information provided through support widgets, contact forms, phone calls, order inquiries, delivery requests, or other customer support communications.
• Device and technical information, including IP address, browser type, device type, operating system, network information, unique identifiers, and information collected through cookies or similar technologies.
• Usage information, including pages viewed, links clicked, features used, products viewed, cart activity, checkout activity, and interaction with website tools or embedded features.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you when you visit the website, build a custom baby gift, place an order, create an account, contact support, track an order, or otherwise provide information to us.
• Automatically through the website, including through cookies, pixels, analytics tools, browser information, device information, and similar technologies.
• From Shopify and other service providers that support website hosting, ecommerce functionality, payment processing, checkout, fraud prevention, analytics, marketing, customer support, order tracking, fulfillment, and delivery.
• From delivery partners, couriers, fulfillment providers, or customer support providers where needed to process, deliver, update, investigate, or support an order.
• From marketing, advertising, analytics, or technology partners where permitted by law.

How We Use Personal Information

Providing and Improving the Website

We use personal information to operate, maintain, customize, and improve this website, including product pages, the custom baby gift builder, shopping cart, checkout, customer accounts, order tracking tools, and customer support features.

Order Processing and Fulfillment

We use buyer and recipient information to process payments, confirm orders, prepare baby gifts, customize gift selections, include gift messages where requested, coordinate fulfillment, arrange delivery, and provide order-related updates.

Recipient and Delivery Purposes

Because Birbaby Canada is a gifting website, buyers often send orders to recipients other than themselves. We use recipient information only as reasonably needed to prepare, fulfill, deliver, support, and resolve issues related to an order.

Custom Baby Gift Builder

We use information provided through the custom baby gift builder to generate gift selections, display summaries, allow edits, offer add-ons, add selected items to cart, and improve the functionality and usability of the builder.

Customer Support

We use personal information to respond to inquiries, provide assistance, help with order tracking, answer product or delivery questions, investigate order issues, and support customer service requests.

Marketing and Advertising

Where permitted by law, we may use personal information to send promotional communications, show relevant advertising, measure marketing performance, and improve customer engagement. You may opt out of promotional emails using the unsubscribe option included in those emails.

Security, Fraud Prevention, and Website Protection

We use personal information to help detect, investigate, and prevent fraud, unauthorized transactions, abuse, security incidents, and other activity that may violate our policies or harm the website, our customers, or others.

Legal and Compliance Purposes

We may use personal information to comply with applicable laws, tax and accounting obligations, valid legal requests, dispute resolution, recordkeeping requirements, and enforcement of our terms, policies, and rights.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

• With Shopify, which provides ecommerce platform services for this website.
• With payment processors, fraud prevention providers, checkout providers, and financial service providers needed to process payments and protect transactions.
• With fulfillment providers, warehouse teams, delivery partners, couriers, and shipping providers as needed to prepare, ship, deliver, update, or support orders.
• With customer support providers, support widget providers, order tracking providers, and communication tools used to respond to inquiries and provide order assistance.
• With technology, hosting, analytics, advertising, marketing, and website optimization providers that support website operation and business functions.
• With service providers that help operate the custom baby gift builder, process selections, manage add-ons, or pass selected products to cart.
• With business and marketing partners where permitted by law and consistent with your communication preferences.
• When you direct us, authorize us, or request that we disclose information.
• With professional advisors, insurers, auditors, legal counsel, or other parties where reasonably necessary for business, legal, compliance, or risk-management purposes.
• In connection with a business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, or transfer of all or part of the business.
• Where required or permitted by law, including to comply with legal obligations, respond to valid legal process, protect rights and safety, prevent fraud, or enforce our terms and policies.

Relationship with Shopify

This website is powered by Shopify. Shopify provides ecommerce platform services, including hosting, checkout, order management, payment-related functionality, security tools, and related services. Shopify may collect and process personal information about your use of this website and checkout in order to provide and improve its services.

Shopify’s handling of personal information may be subject to its own privacy practices and policies. Customers should review Shopify’s privacy information where applicable.

Cookies and Similar Technologies

Birbaby Canada, Shopify, and service providers may use cookies, pixels, tags, and similar technologies to operate the website, remember preferences, support cart and checkout functionality, understand website usage, measure performance, improve services, and support marketing or advertising activities where permitted by law.

You can manage cookies through your browser settings. Some website features may not function properly if cookies are disabled.

Third-Party Websites and Links

This website may include links to websites, tools, or online platforms operated by third parties. If you follow links to third-party websites or use third-party tools, their privacy practices will apply. Birbaby Canada is not responsible for the privacy or security practices of third-party websites or platforms that we do not control.

Children’s Data

This website is intended for use by adults purchasing baby gifts. It is not directed to children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

Orders may include information about a baby or child, such as a name included in a gift message or delivery note, only when voluntarily provided by a buyer for gifting or fulfillment purposes.

Security and Retention of Personal Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no security system is perfect or impenetrable, and we cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary to provide the website, fulfill orders, provide customer support, comply with legal, tax, accounting, and recordkeeping obligations, resolve disputes, enforce policies, prevent fraud, and support legitimate business operations.

Your Rights and Choices

Depending on where you live and subject to applicable law, you may have rights to access, correct, update, delete, or request information about certain personal information we hold about you. You may also have the right to withdraw consent or object to certain processing where applicable.

To make a privacy-related request, please contact us through the support methods listed on this website. We may need to verify your identity before fulfilling certain requests.

Managing Communication Preferences

You may opt out of promotional emails by using the unsubscribe option included in our emails. Even if you opt out of promotional communications, we may still send non-promotional messages related to orders, delivery, customer support, account activity, security, or other transactional matters.

Recipient Privacy

If you provide personal information about a gift recipient, you are responsible for ensuring that you have the appropriate authority or permission to provide that information. We use recipient information only as reasonably needed to prepare, deliver, support, and manage the order.

International Transfers

Birbaby Canada, Shopify, and service providers may process, store, or transfer personal information outside your province, territory, or country of residence, including in the United States or other jurisdictions. Privacy laws in those jurisdictions may differ from the laws where you live.

Complaints

If you have concerns about how we handle personal information, please contact us through the Contact Us page or support methods listed on this website. We will make reasonable efforts to respond to privacy concerns in accordance with applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal requirements, or business operations. The revised policy will be posted on this website with an updated effective or last-updated date.

Contact

If you have questions about this Privacy Policy or wish to make a privacy-related request, please contact Birbaby Canada through the Contact Us page or support methods listed on this website.

You may also contact Birbaby Canada support by phone at 888-688-9627.